Maps are essential tools for presenting high-quality information in academic studies, business reports, marketing research, environmental analyses, and socioeconomic studies.
They are also widely used to illustrate news articles and other editorial publications, as shown in Figure 1.
Figure 1 – Article Published by Valor Econômico
However, maps should be created and used according to a few important principles:
- Maps should be designed specifically to meet the objectives of the publication, report, or project.
- There should always be a clear relationship between maps and the accompanying text.
- Avoid using maps produced by other sources, as they were created to serve different objectives.
- Maps obtained from external sources may contain too much information, insufficient information, or even inaccuracies for the intended purpose.
In general, it is important for everyone to learn how to create maps. Today, there are numerous software applications and training opportunities available that make map production more accessible than ever.
Well-designed maps are not merely illustrations; they are communication tools that help explain, support, and strengthen the information presented in a document, report, article, or presentation.
A map should always be considered part of a broader context. Its effectiveness depends on how well it complements the surrounding content and supports the message being conveyed.
Why Custom Maps Matter
Custom-designed maps offer several advantages:
- They focus on the specific objectives of a project.
- They present only the information relevant to the audience.
- They improve communication and understanding.
- They enhance the visual quality of reports and publications.
- They support more effective analysis and decision-making.
When maps and text are developed together, the final product becomes more informative, coherent, and persuasive.
Learn How to Create Maps
Tutorials demonstrating how to create maps are available at:
Gismaps Tutorials – https://www.gismaps.com.br/en/tutoriais/
Related Articles on Map Production
Additional articles about cartography and map production can be found at:
Map Production Articles – https://www.gismaps.com.br/en/category/artigos/mapas/
A map should never stand alone. Its true value comes from how effectively it communicates information and supports the story, analysis, or message it is intended to convey.