Consumption Potential Index (CPI)
The Consumption Potential Index (CPI) is essential information for planners and decision-makers in the fields of Marketing and Sales.
Understanding the consumption potential of a specific city or region for a product category or individual product enables sales teams to develop more targeted strategies with greater potential for positive sales results.
The CPI is calculated using official data from the Brazilian Institute of Geography and Statistics (IBGE), including:
- Income statistics
- Household Budget Survey (POF)
- National Household Sample Survey (PNAD)
- Municipal Gross Domestic Product (GDP)
CPI Categories
The Consumption Potential Index can be provided for a wide range of product categories, including:
- Food Products
- Beverages
- Cleaning Products
- Home Appliances
- Clothing and Footwear
- Vehicles and Transportation
- Personal Care and Hygiene Products
- Healthcare Expenditures
- Travel and Recreation
- Education and Books
- Optical and Pharmaceutical Products
- Construction Materials
- Other categories available upon request
Map Consumption Potential and Develop Regional Strategies
The Consumption Potential Index enables organizations to identify where demand is concentrated and develop regional strategies tailored to the specific characteristics of each market.
With CPI data, Marketing and Sales teams can:
- Identify high-potential markets.
- Prioritize sales efforts and resources.
- Design region-specific marketing campaigns.
- Improve territory management and sales coverage.
- Support market expansion and location planning decisions.
- Optimize distribution and logistics strategies.
For commercial terms and availability, please contact: vitor@gismaps.com.br